Spacemilk
Spacemilk was my first long-term brand partnership on OverallEats.
They brought me on as a freelance content creator to integrate their yeast-based protein powder into my recipe content in a way that felt natural to my audience. Rather than forcing product placement, I focused on building it seamlessly into high-protein meals and desserts while clearly communicating its functional benefits.
Over the course of six months, I produced six dedicated feed posts and more than ten supporting story sequences designed to drive traffic to their website. Each story series was structured intentionally, beginning with recipe value, transitioning into product education, and ending with a clear call to action.
In addition to organic integrations, I created paid advertising content that the Spacemilk team ran on TikTok and Instagram. This required adapting my style slightly to fit performance marketing objectives while still maintaining authenticity with my audience.
This partnership strengthened my ability to balance brand goals with audience trust. It reinforced something I care deeply about: sponsored content should feel like value first, promotion second.
Click HERE to learn more about Spacemilk!
See BELOW a few of my favorite pieces I created for them…
Long Term Content Strategy and Iteration
Unlike a single campaign, my partnership with Spacemilk lasted six months. This allowed me to approach the collaboration as an evolving content strategy rather than a one time creative execution.
Because the partnership included multiple posts and recurring story integrations, I was able to test and refine different creative approaches over time. I experimented with different hooks, video pacing, recipe formats, and calls to action to better understand what resonated most with my audience.
Each new piece of content was informed by the performance of the previous one. By analyzing engagement, audience retention, and click behavior, I adjusted how the product was introduced, how quickly the recipe value was delivered, and how the call to action was framed.
The longer partnership also helped build stronger brand recognition. Instead of appearing in a single sponsored post, Spacemilk became a recurring ingredient in my content. Over time, viewers began to associate the product with the high protein meals and desserts I regularly share.
In addition to organic content, I also produced creative specifically designed for paid advertising on TikTok and Instagram. This required adjusting my storytelling to support performance marketing goals while still maintaining the authentic voice my audience expects.
This partnership strengthened my understanding of how consistent and thoughtful integrations can build both brand familiarity and audience trust. It reinforced an important belief I carry into all collaborations. Sponsored content should always deliver value first and promotion second.